Digital Marketing and Web Services

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Author Archive E. J. Asso

PorE. J. Asso

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PorE. J. Asso

Calidad en el servicio en punto de venta

Es importante lograr que los clientes, en los negocios de consumo, estén atendidos y quedar totalmente satisfechos con la compra realizada. Ana de Calidad tiene por objetivo el lograr que esa satisfacción no sea fruto de la casualidad o mérito de ciertos empleados tocados por la gracia de la naturaleza. Ana de Calidad establece como objetivo que el cliente siempre esté cerca de la repetición de compra por medio de la satisfacción en cada acto de compra.

PorE. J. Asso

¿Hablas de tu bodega, de tu vino, de tus viñedos?

Un ejemplo … no lo dejes, lee y piensa.

¿Qué tal? Durante las últimas semanas estamos escribiéndote. Si a tí y a algunos otros. Escribimos para decirte lo que pensamos, lo que pienso sobre los pasos siguientes en tu negocio. No dejes de leernos te vamos a contar gratis lo que deberías pagar pero sabemos que no quieres pagar por algo que no sabes que resultado va a dar. Además, ¿Quíen sabe más de vino y de tu sector que tú? Lo escribimos con ironia porque, yo que soy padre, si la misma frase la pongo en versión de mis hijas…creo que soy un tonto. Yo conozco a mis hijas pero los demás me pueden ayudar y mucho, para dirigir los pasos siguientes en sus vidas.

Llevamos meses trabajando en el sector, llamando a bodegas y bodegas. Tras realizar una ronda de llamadas a las principales bodegas de las D.O., más de doscientas bodegas contactadas, las más renombradas grandes o pequeñas, podemos decirte que el sector del vino está en una situación de ruptura, de comenzar un nuevo camino si, o si. No queda otra, tienes que sentarte y asumir las cuatro conclusiones claves.

1. Las bodegas grandes, con un marketing y distribución poderosa, están comprando bodegas medias, necesitan imagen de marca con sensación de calidad para seguir vendiendo vinos “standard” para la gran distribución que vende vinos de precio medio con una calidad limitada.
2. Las bodegas medianas, no tienen la masa financiera para hacer una marketing de penetración y controlar a los distribuidores.
3. Las bodegas pequeñas, están arriconadas abandonando su marketing online y sin capacidad de llegar a ferias porque el volumen de botellas no soporta la inversión en presencia en distribución.
4. Ninguna de las bodegas visitadas en su web, y contactadas telefónicamente tienen un marketing creíble para arrastras un público amante del buen caldo.

Esta información está dirgida a la bodegas pequeñas o medianas. No a las grandes compañías del vino. Te preguntas porque.

El marketing online sólo puede ser creíble si hay calidad en lo ofrecido, si la calidad se mantiene en el tiempo y existe suficiente empuje de “saberes” para que las personas que compran y beben (confían en esa bodega) lo hacen sabiendo que esa bodega es de confianza pero sobre todo, cree en ella, en lo que hace.

No debes pensar que para ello hace falta un presupuesto enorme…no, no es así. Necesitas ideas y conocimiento que estés dispuesto a ofrecer y a comunicar. Necesitas calidad en tu vino y una bodega que fundamente en sus viñedos.

Te presentamos un ejemplo:

Nuesta propuesta es el podcasting, crear un canal en audio, dónde con nosotros construyas tu canal en audio sobre el vino, sobre tu vino, tus viñas, tu idea, y tus conocimientos.

Este chico tiene un canal en audio (podcasting).
https://www.crupodcast.com/about/

Y presenta gente del mundo del vino.
https://www.crupodcast.com/show/

El último en presentar es este señor.
https://www.crupodcast.com/show/normanhardie

Que no hace más, ni menos, que vender vino en su tienda y en su restaurante.
http://www.normanhardie.com/visit/#pizza-oven

Si tienes calidad, no me digas que no lo entiendes, tienes que hablar de tí, de cómo lo haces, de cómo lo ves, que opinas …porque sólo así los que compran tu vino te verán como un referente. Sino hablas de tí, no se puede llegar a la tienda en una calle especialista en una calle de Berlin.

Hay tanto mercado, tantos lugares …¿Cómo llegar a ellos? Primero comieza a hablar de tus vinos, ya, no esperes.

Ello será un apoyo a tu tienda online. Porque estás en tu bodega haciendo calidad con tus viñas…debes tener un punto de venta dónde cada persona que te conozca y sea un “fan” pueda comprarte y recomendarte.

Quien recomienda vino lo hace vehementemente, sin equilibrios, el vino es pasión y la pasión es para sacarla a la luz.

¿Quieres que hablemos? Escribe a hello@asso.es y te llamamos.

Ya no tienes escusa, te lo hemos dicho. Sino hablas de tí ¿Quíen lo hará?

PorE. J. Asso

Podcasting in your company ?

It’s time to jump on the podcasting bandwagon, people.

Or is it?
There are more than 200,000 English speaking podcasts today and over a billion subscriptions to podcasting on iTunes alone. Add to the hundreds of millions of people walking around with smartphones -all podcast-enabled- and you have yourself a pretty big reason to join the podcasting trend. As a business owner, you’d be a fool NOT TO.

The evolution of small business marketing and the onslaught of podcasting as a medium allows you to reach a far larger audience, but with so many podcasts popping up these days — let’s face it— the competition has gotten steep.
Instead of creating your own podcast, consider being a valued guest for others.

Why not? They need guests and you need exposure. Being a podcasting guest can potentially generate more subscribers and sales leads, as well as improve upon your own message and brand.
While this is a terrific way to take advantage of someone else’s dime and platform, you must be sure that you are bringing something of value to the table, or you will be rejected by the podcast community.
Be of service to the podcasting community.

You need to be memorable, exciting and full of fresh ideas. This will include everything from how you are introduced as a guest on a podcast to your talking points and interview questions. You should have a “Podcast Packet” ready to submit, complete with a headshot, business logo, bio and list of topics you are ready to discuss at a moments notice.

more in original.

PorE. J. Asso

Podcasting for business

If you have time to spend with me, follow this sway to watch and listen in English about the huge opportunities surrounding podcast and podcasting when it comes to broadcasting information about your company.

PorE. J. Asso

Leading Social by Jamie White

The social media is  very important for a business.

 

In this podcast we can follow the way of an entrepreneur that explains how is Ireland in this field. 

As a part of  a strategy in a company, digital marketing can improve sells to get new clients and increase the margin per operation.

Brian Purcell speaks to Jamie White.

The young entrepreneur who dropped out of college to pursue his dreams of business success.

“Social media gives businesses a personality and it’s all about personality. What works for one brand won’t work for another. Being on social media is like being with your mates in a pub. Make it relevant, not cringy.” Jamie said.

His opinion in few words.

Full interview with general examples and experiences.

Linked to original

PorE. J. Asso

All in one, professional services

Web services for a company is the most important part to introduce into the market. Many companies search for specialists to ask for help, advice and ways to use the internet .

Many companies search specialists to ask help, advice and internet ways. Main companies looking for professional consultant to do digital marketing and support to sale team.

So many tools to develop a strategy :

Contents
Pictures
Video
Podcasting
Web and landing pages
Social Media
Social CRM
Hosting

Each above part is a specific tool and there are a lot of suppliers to choose services around that.

This is the reason that our proposal make sense.

Get on simplicity and acumen.

All in one, this is our value.

More than do is to think and choose for your needs .

Our expertise is for our clients.

We resolve problems on web and improve its presence on web for years for our clients.

Who are we ?

We are a team that along years work in London – Zaragoza and now in New Ross, Ireland.

Our people stick to technology path for years and moving among it to get the best solution to be in the web in any moment.

The technology web is not the same for a consumer or a teenager than a company, it make sense for instance view and manner changes when use technology marketing in company around your business.

Our expertise is for more of 15th years working in this business and following trends and tools, platforms and services web.

Our implement examples are extended in different fields and topics.

All you need, all your company need , in one speak .

Then in one hand to do and making as your business need it.

Any needs in one hand and one price to implement your digital marketing.


One price covers all needs. Sounds cool ! See it in the link


 

PorE. J. Asso

You must do it !

Pass the exam ?

The first factor was what the respondents referred to as the “honesty factor”, that is the consultant’s willingness “to speak the truth”, rather than mask their views regarding the current and future position of the business. The second factor on which
the client’s based their notions of trust was the “confidentiality factor”. This was described as the ability of the consultant to protect the commercial sensitivity of the information they gained in the course of the project.

This tacit agreement appears to have been perceived as binding on both parties and is largely moral in nature and not governed by any formal contract. One respondent in the study made reference to a “bargain” between her and the consultant, an arrangement in which she felt” … expected to complete tasks” such as gathering information relevant to the consultants next visit whilst also having expectations of the consultant such as ” … turning up on time”. The importance of this tacit agreement lies in its role to set parameters for the expectations of the behaviour of both parties during the course of the consultancy. Additional research into the nature of this tacit agreement and its influence on the level of co-operation between a consultant and client appears
justified.

Clients “trusted” a consultant’s recommendation on the basis of their expectation of gaining a benefit for the business from the recommendation against the risk of financial loss from implementing the recommendation. Most importantly, for a consultant’s recommendations to be adopted by a client it appeared necessary for a client to have both trust in the consultant as a person as well as trust in the specific recommendation.

From linked


Contact us for further information 089 95 464 85


 

PorE. J. Asso

Barcelona does no hate! Thanks for your support and warming oppinion

We offer the nice comment from Kilkenny Radio (KCLR) at morning 18th august 2017. As Spanish we are very proud for this words.

From linked

Five terrorists wearing fake suicide belts have been shot dead by police after ramming civilians with a car in a Spanish seaside town in a second vehicle attack, as police named a man being hunted as the suspected Barcelona van driver.

One woman died and six other people, including a police officer, were injured in Cambrils – hours after a rampaging van driver left 13 people dead and more than 100 wounded around 70 miles away in Barcelona.

Police have named the suspected Barcelona van driver they are hunting as 18-year-old Moussa Oukabir. He is the brother of Driss Oukabir, a 28-year-old Moroccan who is alleged to have rented the vehicle.

From linked

PorE. J. Asso

CECO – ICEX knowledge InCompany

What is a CECO – ICEX Degree ?

As a public foundation, it has amongst its trustees the Ministry of Industry, Energy and Tourism, the Ministry of Economy, the ICEX, Institute of Foreign Trade, and the Advisory Board of the Chambers of Commerce. Other institutions such as the Ministry of Foreign Affairs, the Spanish Agency for International Cooperation, universities, business confederations, exporters associations, consultancies etc…. are in close contact with the ICEX-CECO foundation and constantly collaborating on the development of mutually beneficial programs and activities.

Since its beginning, ICEX-CECO has trained more than 20,000 alumni and continues to train leading professionals for the economic and commercial administration both in the public sector and in companies. Only in the last year ICEX-CECO has given more than 9,000 contact hours to more than 2,000 alumni.

During these years our internationalization program students have integrated as top executives in the most active international Spanish companies. Likewise foreign students proceeding from over 70 countries, mainly developing countries or those recently incorporated into global economy, which share an interest in the Spanish internationalization experience.
Rigour and Innovation

ICEX-CECO programs are known for their academic standards and their innovating and avant-gard syllabus, adapted always to the new dynamic demands in training. ICEX-CECO methodology is fundamentally practical and participative involving its students in authentic case study analysis and the development of internationalization company projects.

ICEX-CECO´s objective is not simply to transmit knowledge, but to enable its students to develop their own personal and interpersonal skills.

To this end, teaching methods are based on an efficient combination of theory and practice thus preparing its students for effective decision-making throughout their lives. The teaching process involves an active participation on behalf of the student acquiring thus the techniques, skills and strategies later to be applied in their future job positions.

ICEX-CECO programs are constantly expanding to different fields and in particular to all subjects related to business internationalization and international economy.

As a consequence the scope of its offer is also expanding, result of a constant search for convergence between its programs and the specific needs of companies and institutions, needs which are deeply analyzed in order to offer them efficient and effective solutions and always under a rigorous quality control system.

E.J. Asso is a Ceco Degree Técnico Import-Expor By CECO
See C.V.


Contact us 089 95 464 85