CRM technologies in your company
IT seminars and worksohps help to understand the flow in cases and information management to sell and improve marketing for your business.
Benefits of CRM Software Systems
The power of a CRM software application does not lie with storing information. Key information has to be in the database for the system to be useful, but it’s what you can pull from the system, and what you do with the information you access, that really makes a difference. Having a CRM technology application allows companies to manage even the largest customer and prospect databases in an efficient and effective manner.
When you have a comprehensive customer database with key information, you are able to leverage that information for marketing purposes. For example, with a quality CRM system, you can pull a report that shows contact information for every person who inquired about a particular product within a certain time frame but did not purchase. This list can be used to make follow up sales calls and to gather information about unfavorable purchase decisions.
CRM software consolidates customer information and documents into a single CRM database so business users can more easily access and manage it. The other main functions of this software include recording various customer interactions (over email, phone calls, social media or other channels, depending on system capabilities), automating various workflow processes such as tasks, calendars and alerts, and giving managers the ability to track performance and productivity based on information logged within the system.
Common features of CRM software include:
Marketing automation: CRM tools with marketing automation capabilities can automate repetitive tasks to enhance marketing efforts to customers at different points in the lifecycle. For example, as sales prospects come into the system, the system might automatically send them marketing materials, typically via email or social media, with the goal of turning a sales lead into a full-fledged customer.
Sales force automation: Also known as sales force management, sales force automation is meant to prevent duplicate efforts between a salesperson and a customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.
Contact center automation: Designed to reduce tedious aspects of a contact center agent’s job, contact center automation might include pre-recorded audio that assists in customer problem-solving and information dissemination. Various software tools that integrate with the agent’s desktop tools can handle customer requests in order to cut down the time of calls and simplify customer service processes.
Geolocation technology, or location-based services: Some CRM systems include technology that can create geographic marketing campaigns based on customers’ physical locations, sometimes integrating with popular location-based GPS apps. Geolocation technology can also be used as a networking or contact management tool in order to find sales prospects based on location.
Technology: Open Source CRM
Why You Need to Know About It: Shared source code allows for flexibility and faster product evolution.
Some CRM vendor executives consider open source software a direct flight to financial disaster, but others are not only trying their hand at it, they’re seeing faster-than-expected adoption.
Open source CRM will have a major impact on the industry, as it has in other areas, Preslan says. «For industries like financial services, open source is the first stop before looking at other solutions.»
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